To us, Marketing Management and Quality Management have key points in common, such as knowledge and customer satisfaction, understanding the context or risks and opportunities assessment, for example. Marketing and Quality are focused on creating value for the company and for their “stakeholders” (has EN ISO 9001: 2015 terminology). It is our understanding that companies that, although organized, make use of their accession to relevant certification schemes from internationally credible systems, can more easily access new markets and gain notoriety among stakeholders. This is our support, consultancy and training work, in a transversal way in several companies, namely in clothing manufacturing companies, where the challenges that they face are modernization of organizational methods and the adaptation to new international markets

Consultancy, Marketing Management, Quality Management, Stakeholders, Training